MEDIUM (2011)

Print book
8.5" x 8.5"
347 pages
Perfect bound

Medium is a print book which revisits Marshall McLuhan and Quentin Fiore’s 1967 book The Medium is the Massage. The original book has been flattened and matched with compositionally similar images from the internet. Each page has been matched multiple times, keeping the pages in order, so that the new version of the book is three times the size of the original and is comprised of loose, impressionistic human or corporate documents like powerpoint graphs or photographs of refrigerators. Doing it this way sort of explodes the original. It is like the original book is blowing up.

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Originally commissioned for Medium_Massage 2.0, a YZO production curated by Michael Alstad.