OBUM (2024–)
OBUM is an imaginary luxury brand that explores the ambiguous post-photographic space of AI-driven imagemaking. The project consists of a series of still images, a video, and a custom fragrance, Latent Narrative. OBUM is a collaboration with Michael Tippett.
Limited Edition
Top notes are Tar, Synthetic Fibre, and Burnt Oyster Shell.
The world of OBUM features solitary women reclining in, and merging with, nonsensical militaristic vehicles that are stranded in desolate tundras and deserts.
Derived from human-made datasets, the works are products of our collective unconscious that reflect our culture's preoccupations with power, sexuality, and consumerism.
The stark aesthetic of the OBUM world combines brand imagery, art historical nudes, advanced weaponry, luxury fashion, gaming, and war.
The project debuted at Reimagine Tomorrow (1954–2024) curated by Anika Maier for EXPANDED.ART for the first AI Biennale in Essen, Germany, in November 2024.
